#317: From DIY to Delegation- When It’s Time to Bring in a Marketing Team

This is Automation Unplugged and I’m Ron Callis. This week in our Marketing Experts segment, we’re shining a light on a powerful integrator–agency duo: Melissa Mitchell from Wipliance and her One Firefly Account Manager, Katie Frogge. Melissa is the Marketing Manager and systems designer at Wipliance, a nationally recognized integration firm known for stunning video content and award-winning marketing. Katie, Lead Account Manager at One Firefly, helps integrators like Melissa scale their marketing with strategy, structure, and consistent support. This episode is hosted by Kat Wheeler, and together she, Melissa, and Katie get real about what it actually takes to build a strong marketing presence in the custom AV space.