1. What is Copywriting?

The MOST exciting thing about copywriting in 2025? All the opportunities. Think about it: the 21st century alone has already brought so many new opportunities for copywriters: The Internet—all of the Internet!!!—was largely just becoming mainstream at the start of the century. (For context, Amazon was started in 1995.)Meta, still known as Facebook, didn't even get founded until 2004.TikTok was founded in 2016. All of this brought new mediums where copywriters are needed: Online product descriptionsBanner adsEmailWebpages Social media ads Not to mention there's still a ton of print, out of home, radio, and other mediums that need copywriters ... (CCA students, do NOT overlook these opportunities—so much of copywriting is still for offline mediums!) So, as I write this in 2025, I couldn't be more excited for all the opportunities yet to come! Yes, even with AI. AI is just another tool in the copywriter's toolkit. And, as copywriting has proven time and time again—through major cultural transitions and eras—it's absolutely needed. Which, I don't know about you, but that level of staying power—and the continued need for trained copywriters over the centuries—is pretty darn exciting. Kate and I *finally* recorded an update to answer the "what is copywriting" question for 2025. And, spoiler, you'll notice that even though the world is changing (as it always does!), there are still some copywriting principles that just stand the test of time. --------------- Related Links What is Copywriting?Why Should I Become a Copywriter?What Does a Copywriter Actually Do? --------------- Get Free Copywriting Training here