How to embrace discomfort for creative growth in design and branding - Max Ottignon

"Comfort and creativity aren't necessarily great bedfellows. There has to be a degree of discomfort to create anything interesting, to do work that's going to cut through." Max Ottignon, co-founder of Ragged Edge branding agency, discusses the journey of building a purpose-driven creative business. He shares insights on the importance of language in branding, the value of discomfort in creativity, and the evolution of Ragged Edge's positioning. Max emphasizes the need for conviction in ideas...