090: My Branding Journey
Dr. Nicolya Show - A podcast by Dr. Nicolya Williams

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My journey to building out a brand I love hasn’t been super easy - and this is why I am so passionate about sharing it with other people to help them to avoid the overwhelm . Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in every printed piece you produce and across every online platform. Consistency is important because it brings name recognition. If people see your logo and/or your brand colors online, they will recognize your snail mail brochure when it arrives, and vice versa. When people recognize your identity, your name is always brought to mind, which is helpful when they receive your email or see your social media posts. Let’s examine the five most important places to perfect your brand identity: Your Website Your Social Media Platforms All Company Communications Your Email Marketing Campaigns Photography If you are looking for more tools, strategies and support on the journey to being able to create both a profitable and impactful brand, I have just a thing for you. Use the link below to join my 3 day profitable coach challenge . Were you will learn the tools to shift your mind to align with creating the success that you desire and deserve and build a profitable coaching business. This program is truly unparalleled. Join us here: https://www.nicolyawilliams.com/profitable-coach