122: Persuasive Pricing Using Psychology

In the book “How Customers Think,” Harvard professor Gerald Zaltman estimates that 95% of purchasing decisions are based in the subconscious mind. Tapping into those subconscious behaviors, patterns and biases can be an unexpectedly effective way for companies to attract and retain customers. In today's episode, we discuss four different pricing psychology tactics and how you can create prices you are confident in and your clients are magnetized to. If you want to get your hands on the ELEVATE Your Business Planner grab yours here!