135: The 6 Principles Of Influence And How to Leverage Them

Influence and persuasion a​re extremely powerful skills that any individual can have. They are useful far beyond the realm of the world of work​ as ​​persuasion and influence are simply tools to get others to do things that you want them to do. This power can be used for good, to genuinely help others achieve outcomes that are in their own best interest. ​As a coach it's something that should be both understood and used with integrity.​​  The six key principles ​Dr. ​Cialdini identified ​in his book Influence: The Psychology of Persuasion​ ​​are: reciprocity, scarcity, authority, commitment and consistency, liking and consensus​. While this works in a lot of areas I want to dive in, today, to discuss how you can leverage these principles into the work you do as a coach.   If you want to learn more about leveraging these tools as a coach in a way that is aligned with your integrity and you're ready to call in those soul mate clients join us inside of The ELEVATE Method here: www.nicolyawilliams.com/elevate