092. THE BASE NOTES HANDBOOK: BUILD YOUR CREATIVE BUSINESS BY DOING WHAT COMES NATURALLY

After months of development, I'm revealing the complete framework that transforms struggling creative businesses into thriving ones. Many creative entrepreneurs unknowingly struggle against their natural strengths instead of building from them. In this episode, I introduce The Base Notes framework, a proven approach that helps you align your creative business with what you naturally do best. Learn why sustainable growth, authentic marketing, and real confidence come from recognising and building around your exceptional strengths. This isn't about becoming someone different, it's about growing a thriving creative business by doing what comes naturally.   Key Moments: [03:33] Why traditional business approaches aren't designed for creative minds [05:30] The turning point in my journey that changed everything - building around natural strengths instead of fighting against them [06:46] The three critical shifts that separate struggling creatives from thriving ones [09:15] What makes The Base Notes different from other business guides you may have tried before [12:38] The Nine Base Notes Framework - A walkthrough of all nine transformational chapters [17:18] Why I called it "The Base Notes" - the foundational elements that give lasting impact [21:08] Everything included: the complete handbook plus three practical bonuses [25:56] A special founding member opportunity    Notable Quotes: "When creative entrepreneurs build businesses around what comes naturally to them, everything becomes clearer, more sustainable, and genuinely more enjoyable." "You're not looking to become a different person - you want to build a business that honours who you already are. And you are absolutely right to believe that's possible."   Resources Mentioned: Learn more: The Base Notes handbook Read: This Week's  Full Journal Post Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: [email protected]    Share Your Insights: After listening to this episode, I'd love to hear which of the nine Base Notes resonates most with where you are right now in your creative business. Perhaps you're recognising exceptional strengths you've been overlooking, or maybe you're ready to step fully into creative business ownership. Share your thoughts with me on Instagram - I read every message and genuinely love hearing about your unique journey.   Never Miss an Episode: Subscribe to my weekly newsletter for weekly insights that go deeper than what we cover on the podcast. You'll get behind-the-scenes thoughts on building sustainable creative businesses, plus you'll be the first to know about new resources and opportunities like The Base Notes Handbook. It's where I share practical implementation details that make all the difference.