Meet the Minds Behind Psych Insights for Modern Marketers

Welcome to the launch of Psych Insights for Modern Marketers, a podcast dedicated to uncovering the psychological principles behind persuasion, influence, and effective marketing. In this special episode, your hosts, legendary copywriter John Carlton, modern-day copy chief Kevin Rogers, and unconventional marketing experimenter Daniel Throssell—sit down for a candid, behind-the-scenes conversation about the vision for this podcast. Together, they represent three generations of copywriters, each bringing a unique lens: John Carlton – A veteran known for his no-nonsense approach and battle-tested wisdom from decades in the trenches. Kevin Rogers – A performer-turned-copywriter who built a career teaching and mentoring the next wave of persuasive writers. Daniel Throssell – A rising force with a fresh, sometimes rebellious take on marketing psychology in the digital era.