Coca-Cola (KO)

This is one of the most successful firms on the planet.  3% of all liquid consumed on Earth (including tap water) is sold by The Coca-Cola Company.  Today's episode is somewhat longer than usual - simply because, with a history and business model like this, there are a lot of great things to study.  We get into how Coca-Cola came to be, and how the company has innovated throughout the decades to remain successful.  We also discuss current challenges and its attractiveness as an investment.