ExchangeWire's BIG 2026 PREDICTIONS Special

In this special episode of the MadTech podcast, ExchangeWire's head of content John Still is joined by CEO Rachel Smith, COO Lindsay Rowntree, and co-founder & advisor Ciaran O’Kane to share their big industry predictions for the year ahead. They look at the impact of AI search on brands and publishers, how the Omnicom-IPG deal will change the global agency landscape, and a reframing of ad tech amid the contraction of the open web. 0:00 Introduction 1:52 Rachel: “Publishers become brands, brands become publishers” 20:10 Lindsay: “Agencies” 29:54 Ciaran: “A reframing of ad tech”