Marketers Gain ROI During Recession - Weekly Marketing News 8.5.22

Welcome back to your weekly marketing and news updates on The Radcast! This week, Ryan and Christina discuss the importance of ad spending, even in economic uncertainty.    Ryan named top 40 over 40 in podcasting by Podcast Magazine!   Social Holidays: National Water balloon day - August 5 International Beer Day, National Mustard Day - August 6th National Sister Day - August 7th International Cat Day - August 8 National Book Lovers Day - August 9   TikTok News: A TikTok Music app could challenge Spotify and Apple TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024 TikTok is the fastest growing source of news for adults in the UK MetaversePatrón concocts cocktail-themed virtual quests in bigger bet on metaverseAdvertising News: Marketers gain ROI during recession by increasing media spend, study says Tito’s vodka spoofs hard seltzer craze by selling empty can French’s slings mustard-flavored donuts in experiential push Maybelline pairs with Time Out to encourage IRL dating Jack in the Box welcomes back most famous employee Mark Hamill Hilton ribs romantic streak in travel ads with focus on perks Brands are getting creative with being real   If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver   If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.   Learn more by visiting our website at www.ryanisright.com Subscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.