The Real Reason Your Brand Feels Disconnected with Rain Bennett

“If your company doesn’t know the story that it’s helping to tell, no marketing campaign is going to save you.” — Rain BennettMost businesses mistake their vision for a quarterly goal or a financial target, but that’s not a story anyone wants to join.In this solo episode, Rain Bennett unpacks the critical difference between vision and mission, showing how your vision acts as the narrative North Star for your entire brand. Rain shares a clear, actionable framework based on Simon Sinek’s “Just Cause” model and explains how the best visions are resilient, inclusive, and service-oriented.Through two powerful case studies—Patagonia and The People’s Game—Rain illustrates how a well-crafted vision can guide every part of your business, from branding to product development to internal culture.If you’ve ever struggled to articulate why your company exists beyond just making money, this episode gives you the foundation to start telling a story that actually matters.In this episode, you will learn to:Define a brand vision that is resilient, inclusive, and service-orientedAlign your team and decisions around a single, powerful storyAvoid the common mistakes that make most vision statements meaninglessUse real-world case studies to guide your own storytelling strategyCraft a vision that inspires belief, not just activityFor more storytelling tips and tricks,Visit rainbennett.com or thestorytellinglabpodcast.comFollow on TikTok @chiefstorytellingofficerFollow on Twitter @rainbennettFollow on Instagram @rainbennettFollow on Facebook @thestorytellinglab Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.