In Conversation with By Rotation Founder Eshita Kabra-Davies

Eshita Kabra-Davies launched By Rotation, the UK’s first “peer to peer fashion rental app” in April 2019, with the desktop beta platform going live in May 2019. Inspired by a passion for fashion that didn't weigh on her conscience, Eshita created a fashion rental business focusing on practicality over indulgence, where the application makes it easy for users, or “Rotators”, to list and browse products under the #WhatsMineIsYours ethos. Eshita calls it the Airbnb of mid to luxury fashion, crea...