In Conversation with KITRI Founder Haeni Kim

Haeni Kim, Founder of the cult contemporary womenswear label KITRI speaks to Lauretta Roberts, TheIndustry.fashion's Editor in Chief about her career story so far and explains what led her to create the successful DTC business she now runs. Founded in 2017, the label has been a huge hit with influencers and celebrities alike. Haeni also gives us an insight into how KITRI pivoted its offer during the pandemic and her ambitions to create a full lifestyle brand.