Diary of a first-time CMO
A podcast by Cognism
68 Episodes
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Entry 6: Quality over quantity
Published: 2/6/2023 -
Entry 5: Lessons from E-books
Published: 2/5/2023 -
Entry 4: Data is everything
Published: 2/4/2023 -
Entry 3: Lessons I’ve learned about marketing and sales alignment
Published: 2/3/2023 -
Entry 2: Test your boundaries
Published: 2/2/2023 -
Entry 1: Put yourself in their shoes
Published: 2/1/2023 -
Lesson 1: Growing a team
Published: 2/1/2023 -
Introduction
Published: 2/1/2023
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!