68 Episodes

  1. Entry 25: Minimum viable product

    Published: 2/8/2023
  2. Entry 24: LinkedIn wins

    Published: 2/8/2023
  3. Entry 23: Cognism DNA

    Published: 2/8/2023
  4. Entry 22: Providing value

    Published: 2/8/2023
  5. Entry 21: Align your destinies

    Published: 2/8/2023
  6. Entry 20: Give yourself problems

    Published: 2/8/2023
  7. Lesson 2: The different languages of a CMO

    Published: 2/8/2023
  8. Entry 19: Marrying ideas and execution

    Published: 2/8/2023
  9. Entry 18: Tie yourself to revenue

    Published: 2/8/2023
  10. Entry 17: Let’s get it live

    Published: 2/8/2023
  11. Entry 16: Done is better than perfect

    Published: 2/8/2023
  12. Entry 15: Dream team

    Published: 2/8/2023
  13. Entry 14: Art and science

    Published: 2/8/2023
  14. Entry 13: The first 100 days

    Published: 2/8/2023
  15. Entry 12: Experiment, experiment, experiment

    Published: 2/8/2023
  16. Entry 11: Implementing a winning content strategy

    Published: 2/8/2023
  17. Entry 10: Cut the BS

    Published: 2/8/2023
  18. Entry 9: Day 1 and a marketing leader

    Published: 2/8/2023
  19. Entry 8: CMO of a startup

    Published: 2/8/2023
  20. Entry 7: Value customer loyalty

    Published: 2/7/2023

3 / 4

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!